dynamic online marketing

Dynamic Web Pages

There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so. Every visitor to that site sees the same information. In order to find new information on a static page, the user must navigate through links. Static pages are based on hypertext language and there’s nothing wrong with having static pages. In fact, sometimes static pages are all a particular website needs in order to convey their information. Dynamic pages, on the other hand, enhance the user’s experience online. Dynamic pages change with the user. They can be personalized, changed, and updated constantly. Databases can feed information to the site directly without having any human contact, thus allowing the site to show the latest information. Dynamic pages can be used to show shopping preferences and for shopping carts in online stores. These carts contain all the items a visitor wishes to buy, then stores this information for the visitor in case they leave the site. Dynamic pages can work through cookies, databases housed on servers, or a combination of those elements. Here are some dynamic elements commonly found on websites: Forms that allow a page to change in response to the information entered into those forms. This can include quizzes and other “check mark” type forms. Sites that interactively link the user to music, pictures, and videos, like pages prepared in Flash. Sites that run PHP, JavaScript, DHTML, or other dynamic web languages. Search engines have a hard time with dynamic content. For example, search engines won’t crawl dynamic URL’s, which are URL’s that contain characters like ?, .cgi, cgi-bin, %, and other characters. They also won’t index JavaScript in most cases, though they will often take a cursory look at the code. Search engines definitely won’t index Flash sites, as they can’t read the Flash language. This is a shame because Flash is a great way for some sites to use a dynamic interface. The limitations of search engine spiders do not prevent sites from using dynamic pages, however. Using a dynamic interface isn’t necessarily problematic, as long as certain precautions are taken. For instance, a Webmaster who creates a Flash site should offer the exact same page in a non-Flash version for users who choose not to run Flash on their computers. Also, by providing non-dynamic links and providing others with non-dynamic links to the site, website owners can increase the likelihood that their site will gain in rank. Robots.txt Files Robots.txt files direct search engine traffic and help direct search engines to the right place. The file extension “.txt” is a text file format generally used for unformatted text. Simple programs like Notepad can be used to create and read .txt files. In general, the robots.txt file is a .txt file that sits in the main root directory of a website site. So, for example, this file would probably look like http://www.yoursite.com/robots.txt. The purpose of this file is to direct search engine spider traffic, specifically by excluding information from a page. Why would anyone want to exclude any of their website from a search engine? If someone had an experimental site, a secret site, or a site that uses language that a search engine spider can’t read, they might direct the spider away from those pages using the robots.txt file. For great information on building and maintaining these types of files, visit http://www.robotstxt.org/, a site devoted to web robots. Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet Marketing experts, web developers and designers. Clearpath Technology provide the best Internet Marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a SEO firm based out in New Delhi, India.

Smart Online Marketing Advice from Maisha Walker


TP-Link TL-WN7200ND 150 Mbps High Power Wireless USB Adapter


TP-Link TL-WN7200ND 150 Mbps High Power Wireless USB Adapter


$23.86


TP-LINK Technologies TL-WN7200ND IEEE 802.11n (draft) – Wi-Fi Adapter TL-WN7200ND Network Adapters – Wireless…

Hewlett-Packard Products - Image Drum, 35000 Page Yield, Cyan - Sold as 1 EA - Image drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Intelligence built into the cartridge communicates with the printer to track usage and provide alerts. Y


Hewlett-Packard Products – Image Drum, 35000 Page Yield, Cyan – Sold as 1 EA – Image drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Intelligence built into the cartridge communicates with the printer to track usage and provide alerts. Y


$395.99


Hewlett-Packard Products – Image Drum, 35000 Page Yield, Cyan – Sold as 1 EAImage drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Intel…

Hewlett-Packard Products - Image Drum, 35000 Page Yield, Yellow - Sold as 1 EA - Image drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Intelligence built into the cartridge communicates with the printer to track usage and provide alerts.


Hewlett-Packard Products – Image Drum, 35000 Page Yield, Yellow – Sold as 1 EA – Image drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Intelligence built into the cartridge communicates with the printer to track usage and provide alerts.


$395.99


Hewlett-Packard Products – Image Drum, 35000 Page Yield, Yellow – Sold as 1 EAImage drum is designed for use with Hewlett-Packard Color LaserJet CP6015dn, CP6015de, CP6015x, CP6015xh, CM6040 and CM6040f MFP. Enhanced ColorSphere toner achieves consistent, high-gloss to produce a dynamic range of bright, brilliant color. Ideal for everyday business documents and professional marketing pieces. Int…

The Big Book of Customer Service Training Games (Big Book Series)


The Big Book of Customer Service Training Games (Big Book Series)


$13.67


Frontline workers such as customer service reps, salespeople, and technicians have the capacity to make a company look very bad… or very good. With the help of this creative collection of training games, you can be sure that your employees can be counted on to give your company a good reputation – employees who…

Know how to create a rapport with the customer or client

Recognize and respond t…


The Celestine Prophecy: An Adventure


The Celestine Prophecy: An Adventure


$1.99


Celestine Prophecy: A work that has come to light at a time when the world deeply needs to read its words. The story it tells is a gripping one of adventure and discovery, but it is also a guidebook that has the power to crystallize your perceptions of why you are where you are in life… and to direct your steps with anew energy and optimism as you head into tomorrow.

An Experiential Guide: Thi…


Vector Mechanics for Engineers: Statics


Vector Mechanics for Engineers: Statics


$59.19


Continuing in the spirit of its successful previous editions, the ninth edition of Beer, Johnston, Mazurek, and Cornwell’s Vector Mechanics for Engineers provides conceptually accurate and thorough coverage together with a significant refreshment of the exercise sets and online delivery of homework problems to your students. Nearly forty percent of the problems in the text are changed from the pr…

Solar Powered Flip Flap Flower Cute and Dynamic


Solar Powered Flip Flap Flower Cute and Dynamic


$5.59


Solar Powered Flip Flap Flower Cute and Dynamic

Intercon Marketing Smart Light Closet


Intercon Marketing Smart Light Closet


$16.99


Intercon Marketing Smart Light Closet . The Smart Light closet light is designed to provide light the moment you open the door to a closed area such as a closet. Integral switch mounts easily to any door frame 12V, 5W bulb included 1-1/2″D x 1″L

Free Gift for Online Orders


Free Gift for Online Orders


$35.8


This set of 20 Dolphin Pod Bookmarks featuring Wyland’s illustrations make great gifts for book lovers. Each bookmark has “To” and “From” spaces on the back and comes in a plastic sleeve. Heavy stock paper with UV coating. 2-1/4″ x 7″.

True Temper Dynamic Gold Wood Shaft


True Temper Dynamic Gold Wood Shaft


$11.59


True Temper Dynamic Gold Wood Shaft: With the Dynamic high bend point for maximum control, the True Temper Dynamic Gold Wood Shaft has been the No. 1 shaft on the PGA Tour for many years. Available with the popular SensiCore option for maximum shock absorption. Features: Weight tolerance: .030 oz. Bend point: High Step pattern: 1.875 in.

True Temper Dynamic Gold Iron Shaft


True Temper Dynamic Gold Iron Shaft


$14.99


True Temper Dynamic Gold Iron Shaft With the Dynamic high bend point for maximum control, the True Temper Dynamic Gold Iron Shaft is the No. 1 shaft on the PGA Tour for many years. Its available with the sensational shock-absorbing SensiCore option. Matched by weight for consistency throughout the set; weight tolerance on each shaft is .030 oz. Bend Point: High STEP PATTERN: 1.875 in.

High Dynamic Range Digital Photography


High Dynamic Range Digital Photography


$24.95


It and 39;s the latest and hottest technique, made possible only through digital. High Dynamic Range photography is the process of taking several pictures of a scene at various exposures, then merging them into one file. So the entire photo can look crisp and detailed, from highlights to midtones to shadows-and photographers needn and 39;t sacrifice any part of their image. The best way to master this exciting technology is with this thorough, easy-to-follow, and visually spectacular guide. No other title does justice to these cutting-edge techniques, which actually take the viewer into worlds far beyond normal photography-sometimes even beyond normal human perception. The amazing results simply cant be achieved any other way.

Marketing And Selling Your Handmade Jewelry


Marketing And Selling Your Handmade Jewelry


$21.95


The Complete Guide to Turning Your Passion into Profit This comprehensive book focuses specifically on marketing and selling handmade jewelry in the craft market. Author Viki Lareau provides practical advice on finding your target market, setting up your business, developing a distinctive look for signage and how to price for a profit. Written in easy to digest sections, and a fun conversational tone, this is one reference book that is so interesting to read, Delphi and 39;s artists couldn and 39;t put it down. Learn inside tips from a true professional, in a format that is both easy to follow and inspiring. It and 39;s an enjoyable read filled with expert advice, numerous case studies and engaging personal stories. Includes a bonus section with valuable art and business resources. A Delphi Favorite. Experts Recommend The perfect reference guide for any potential jewelry entrepreneur. —BeadUnique

True Temper Dynamic Gold With Sensicore Iron Shaft


True Temper Dynamic Gold With Sensicore Iron Shaft


$18.99


True Temper Dynamic Gold Iron Shaft with Sensicore: With a high bend point for maximum control, the Dynamic Gold Iron Shaft has been No. 1 on the PGA Tour for many years. Matched by weight for consistency throughout the set, the weight tolerance on each shaft is .030 oz. Equipped with shock-absorbing Sensicore inserts that absorb up to 70% of a clubs vibration at impact. Features: Bend point: High Step pattern: 1.875 in.

True Temper Dynamic Gold With Sensicore Wood


True Temper Dynamic Gold With Sensicore Wood


$18.99


True Temper Dynamic Gold Wood Shaft with Sensicore: With a high bend point for maximum control, the Dynamic Gold Wood Shaft has been No. 1 on the PGA Tour for many years. Matched by weight for consistency throughout the set, the weight tolerance on each shaft is .030 oz. Equipped with shock-absorbing Sensicore inserts that absorb up to 70% of a clubs vibration at impact. Features: Bend point: High Step pattern: 1.875 in.

True Temper Dynamic Gold .350 Wood Shaft


True Temper Dynamic Gold .350 Wood Shaft


$14.99


True Temper Dynamic Gold .350 in. Wood Shaft X100 Flex: With a high bend point for maximum control, the Dynamic Gold Wood Shaft has been No. 1 on the PGA Tour for many years. Matched by weight for consistency throughout the set, the weight tolerance on each shaft is .030 oz. Features: Bend point: High Step pattern: 1.875 in.



 Botswana: Sociology of Health and Illness


Botswana: Sociology of Health and Illness


$9.8


Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Botswana, Outline of Botswana, Art of Botswana. Excerpt: The art of Botswana is varied. Essentially it falls into two categories: that of the !Kung peoples (also known as the San or the Bushmen tribes) and that of the Nguni -derived peoples such as the Batswana . The former is of greater antiquity in origin, and includes decoration of many of the devices and equipment the !Kung needed for desert existence. Items such as ostrich shells, clay water filters, animal skins, arrows, bows and pots often received added decoration by way of incised or relief decoration, imprinted pottery decoration, beading and carving. These tribes also carved art objects that had no other function, most often of animals. A more ancient art is that of cave painting, for which the !Kung are justifiably famous: right across the South-East African region their ancestors left dynamic paintings on cave walls, executed in unknown and highly resilient pigments that have lasted millennia. Depictions of animals, hunts, ceremonies and dances are common.The Nguni peoples’ art is more similar to Nguni-derived peoples’ art in the rest of South-Eastern Africa. Sophisticated carvings of stone and wood (usually of animals or people), sculptures and ceramics of clay; ‘township’ art made of discarded or utilitarian urban objects such as bottle tops and wire; drums, beading, rattles, musical instruments such as the mbira and string instruments, carved walking sticks, knobkerries and many other art forms. One art that is particularly developed in Botswana is the preparation and marketing of hides and furs that have been stitched together, often combined in decorative panels using the different fur types and colours from different animals. These can have a definite use as well, being derived originally from

 Building A Money-Making Sales Funnel For Your Online Business: Design A Dynamic Online Marketing System With These Marketing Strategies On Web Design, Sales Pages, Emarketing And Online Promotion Guaranteed To Get You Non-Stop Traffic, High Sales And Limi


Building A Money-Making Sales Funnel For Your Online Business: Design A Dynamic Online Marketing System With These Marketing Strategies On Web Design, Sales Pages, Emarketing And Online Promotion Guaranteed To Get You Non-Stop Traffic, High Sales And Limi


$3.99


Matt O. Pfister,NOOK Book (eBook), English-language edition,Pub by Matt O. Pfister

 Clicks and Mortar: Passion Driven-Growth in an Internet-Driven World


Clicks and Mortar: Passion Driven-Growth in an Internet-Driven World


$1.99


The Internet has brought on an “increasing speed of change and decreasing control of the throttle” for established businesses, two high-level Charles Schwab executives say in this management guidebook for the new economy. “Five workers sharing an e-mail system is a productivity enhancement; 100 million people, many of them your customers, online to your central systems is a whole new way of life.” Coauthors David Pottruck and Terry Pearce say this new dynamic does not lend itself to old management theories. Consequently, they offer a business strategy that mixes “clicks” — the virtually unlimited information available via the Internet — with “mortar,” which they describe as “the passion that created the business, the passion that drives employees and that creates loyal customers.” Their overall aim is to provide readers “with new tools to grow a business, some insight into what it will take to grow yourself at the same time, and a strong sense that the two are inseparable.” Highlights: Examines how to build and sustain a “passionate corporate culture” for the Internet age by using stories, rituals and images. Explores the leadership traits needed to lead a passion-driven company, including a look at how “personal leadership can balance the inherent objectivity of technology to form an atmosphere where risk and failure are part of the growth process.” Explains how to adapt three traditional business practices — measurement, marketing and management — to the Internet world. For instance, the authors discuss “how traditional business functions such as advertising, marketing, branding, budgeting, recruiting and performance appraisals — oftenconsidered to be bureaucratic, analytical and boring — can be used to create new levels of inspired commitment.” Advantages: The coauthors draw extensively on their experiences in developing Schwab's online operations, because they view the

 Clicks and Mortar: Passion Driven-Growth in an Internet-Driven World


Clicks and Mortar: Passion Driven-Growth in an Internet-Driven World


$3.65


The Internet has brought on an “increasing speed of change and decreasing control of the throttle” for established businesses, two high-level Charles Schwab executives say in this management guidebook for the new economy. “Five workers sharing an e-mail system is a productivity enhancement; 100 million people, many of them your customers, online to your central systems is a whole new way of life.” Coauthors David Pottruck and Terry Pearce say this new dynamic does not lend itself to old management theories. Consequently, they offer a business strategy that mixes “clicks” — the virtually unlimited information available via the Internet — with “mortar,” which they describe as “the passion that created the business, the passion that drives employees and that creates loyal customers.” Their overall aim is to provide readers “with new tools to grow a business, some insight into what it will take to grow yourself at the same time, and a strong sense that the two are inseparable.” Highlights: Examines how to build and sustain a “passionate corporate culture” for the Internet age by using stories, rituals and images. Explores the leadership traits needed to lead a passion-driven company, including a look at how “personal leadership can balance the inherent objectivity of technology to form an atmosphere where risk and failure are part of the growth process.” Explains how to adapt three traditional business practices — measurement, marketing and management — to the Internet world. For instance, the authors discuss “how traditional business functions such as advertising, marketing, branding, budgeting, recruiting and performance appraisals — oftenconsidered to be bureaucratic, analytical and boring — can be used to create new levels of inspired commitment.” Advantages: The coauthors draw extensively on their experiences in developing Schwab's online operations, because they view the

 Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence


Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence


$12.95


Anyone from a small business owner to a senior marketing executive will find that Internet Marketing Tips for Busy Executives offers simple Internet marketing techniques to develop an active, effective website. A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their website developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet marketing techniques a simple way to develop an active, effective website. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company website better. Added bonus: because the Internet is a dynamic and rapidly changing medium, buyers of this book also receive access to free online updates and additions to ensure their copy of this publication remains current until the next edition is published.

 Internet Marketing: a practical approach


Internet Marketing: a practical approach


$43.95


Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.• Step-by-step student’s guide to the implementation of online marketing tactics • Creates a “virtual environment” through a series of case studies, based around a fictitious SME, including exercises throughout • Turn theory into practice through exercises, checklists, further reading and web link references• Unique, specific focus on marketing for the Internet

 Javascript Programming Language: Javascript, Bookmarklet, Javascript Syntax, Comparison of Javascript Frameworks, Json, Xmlhttprequest, Ajax


Javascript Programming Language: Javascript, Bookmarklet, Javascript Syntax, Comparison of Javascript Frameworks, Json, Xmlhttprequest, Ajax


$28.29


Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Javascript, Bookmarklet, Javascript Syntax, Comparison of Javascript Frameworks, Json, Xmlhttprequest, Ajax, Comparison of Javascript-Based Source Code Editors, Server-Side Javascript, Client-Side Javascript, ?:, Unobtrusive Javascript, Javascript Engine, Jsonml, Appcelerator Titanium, Lightbox, Dwr, Jsdoc, Objective-J, Minification, Javascript Style Sheets, Sproutcore, Reverse Ajax, Java Caps, Venkman, Javascriptmvc, Medireview, Rico, Ajax.oop, Jsan, Tiscript, Bson, Log4javascript, Jsonnp, Jssp. Excerpt: the JavaScript series. JavaScript is a prototype-based object-oriented scripting language used to enable programmatic access to computational objects within a host environment. Although also used in other applications, it is primarily used in the form of client-side JavaScript, implemented as part of a web browser, providing enhanced user interfaces and dynamic websites. JavaScript is a dialect of the ECMAScript standard and is characterized as a dynamic, weakly typed, prototype-based language with first-class functions. JavaScript was influenced by many languages and was designed to look like Java, but to be easier for non-programmers to work with. JavaScript was originally developed by Brendan Eich of Netscape under the name Mocha, which was later renamed to LiveScript, and finally to JavaScript. The change of name from LiveScript to JavaScript roughly coincided with Netscape adding support for Java technology in its Netscape Navigator web browser. JavaScript was first introduced and deployed in the Netscape browser version 2.0B3 in December 1995. The naming has caused confusion, giving the impression that the language is a spin-off of Java, and it has been characterized by many as a marketing ploy by Netscape to give JavaScript the cachet … More:

 Leading With Marketing


Leading With Marketing


$46.38


How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don’t view marketing as an expense, but as a strategic approach to winning.Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win.To truly lead with marketing, a firm’s marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing.”Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy.”- Peter Emmons, CEO, Structural Group”Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members.”- Kevin Mlutkowski, Manager, Marketing; American Concrete

 Mechanical Engineering Competitions: Formula Sae, Red Bull Flugtag, Baja Sae, International Birdman, Air Cargo Challenge


Mechanical Engineering Competitions: Formula Sae, Red Bull Flugtag, Baja Sae, International Birdman, Air Cargo Challenge


$9.25


Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Formula SAE is a student design competition organized by the Society of Automotive Engineers (SAE, also known as SAE International). The competition was started back in 1978 and was originally called SAE Mini Indy. The 2007 design finalist cars; from the left, University of Michigan – Ann Arbor, TU Graz, University of Wisconsin – Madison, and KansasThe concept behind Formula SAE is that a fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. The prototype race car is to be evaluated for its potential as a production item. The target marketing group for the race car is the non-professional weekend autocross racer. Each student team designs, builds and tests a prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are driven by the students themselves) and promoting clever problem solving. The prototype race car is judged in a number of different events. The points schedule for most Formula SAE events is: In addition to these events, various sponsors of the competition provide awards for superior design accomplishments. For example, best use of E-85 ethanol fuel, innovative use of electronics, recyclability, crash worthiness, analytical approach to design, and overall dynamic performance are some of the awards available. At the beginning of the competition, the vehicle is checked for rule compliance during the Technical Inspection. Its braking ability, rollover stability and noise levels are checked before the vehicle is allowed to compete in the dynamic events (Skidpad, Autocross, Acceleration, and Endurance). Formula SAE encompasses all aspects of a business including research, design, manufacturing, testing, developing, marketing, management, an… More:

 Mining and tracking evolving Web user trends from very large Web server logs.


Mining and tracking evolving Web user trends from very large Web server logs.


$49.99


Online organizations are always in search for innovative marketing strategies to better satisfy their current website users and lure new ones. Thus, recently, many organizations have started to retain all transactions taking place on their website, and tried to utilize this information to better understand and satisfy their users. However, due to the huge amount of transaction data, traditional methods are neither possible nor cost-effective. Hence, the use of effective and automated methods to handle these transactions became imperative. Web Usage Mining is the process of applying data mining techniques on web log data (transactions) to extract the most interesting usage patterns. The usage patterns are stored as profiles (a set of URLs) that can be used in higher-level applications, e.g. a recommendation system, to meet the company's business goals. A lot of research has been conducted on Web Usage Mining, however, little has been done to handle the dynamic nature of web content, the spontaneous changing behavior of users, and the need for scalability in the face of large amounts of data. This thesis proposes a framework that helps capture the changing nature of user behavior on a website. The framework is designed to be applied periodically on incoming web transactions, with new usage data that is similar to older profiles used to update these old profiles, and distinct transactions subjected to a new pattern discovery process. The result of this framework is a set of evolving profiles that represent the usage behavior at any given period of time. These profiles can later be used in higher-level applications, for instance to predict the evolving user's interest as part of an intelligent web personalization framework.